Be The Goalposts

The LSP Society app I recently launched to connect my patrons

Every now and then, I tweet something that seems to really resonate with a wider audience and it seems a shame that those words soon evaporate into the ether.

So, to continue in the spirit of making them a more permanent resource, here are a tiny fraction of my thoughts on a topic which I posted yesterday as a Twitter thread:


I’m hearing sounds of disgruntlement from creators that Instagram are changing the goalposts yet again. Apparently, videos are now going to be heavily prioritised over stills.

So, if that’s you, here are some tips on how you can take immediate control:

When you use the big social platforms to communicate with the people who love hearing about you and your work, the conversation is never going to be on your terms.

The goalposts will always shift because, despite appearances, the platform is not about you.

Remember, you are not the customer here. You are the commodity.

As Jaron Lanier said in his TED Talk called How we need to remake the internet

“We cannot have a society in which, if two people wish to communicate, the only way that can happen is if it’s financed by a third person who wishes to manipulate them.”

So what can you do about it right now?

Well, you can take four simple steps by using mechanisms that have been around for a long time and are probably right under your nose already. 

I’ll briefly list them below:

STEP 1

Stop sending people to Insta (or FB or wherever)…send them to your website!

It’s the place you’ve probably already honed and preened for 100s of hours to look/feel the way you want it. Saying ‘find me on Insta’ used to make some sense but now it makes little sense.

STEP 2

Create (or rejuvenate) a newsletter.

In Do Open, David Hieatt says that newsletters are 40x more effective than other platforms — and that was then as opposed to now!

So, put a signup box on your homepage and start laser-focussing on your true fans.

STEP 3

Be the goalposts!

Keep your core communications as independent as possible from the big platforms.

Use Insta/FB/Twitter if:

  • you have the energy
  • you understand what they are
  • you’re happy with what they are
  • you enjoy it

But don’t rely on them!

STEP 4

Recognise who your ‘crowd’ really is — it may not be as large as you think. 

They’ll probably be the people who sign up to your newsletter right way rather than the rest who scroll past your work elsewhere. 

Concentrate on your true crowd. They’ll love you for it. 


That’s it. Those are my immediate tips for things you can do right now (very simplified, of course, but that’s the crux).

You don’t have to go as far as I have by building your own membership/social platform and app (pictured above)…but maybe one day!

Good luck and remember:

Be the goalposts!

Keep on keepin’ on,

Jack Lowe

Creator of The Lifeboat Station Project


Why Not Apply For Funding?

Jack Lowe at The Lizard RNLI lifeboat station (photograph by John Chennells)

I first posted the following words yesterday as a Twitter thread. The topic seemed to resonate with many, so I’m posting it here too as a more permanent resource:


‘Why not apply for funding?’ regularly comes up in conversations about financing my project. But is it really such a crackpot idea to keep working towards my vision of sustainable funding for creators: for projects to be funded by the people who follow them and whose lives are enriched by them in some way?

I believe that notion is entirely within reach for many creators without having to resort to pots of institutionalised funding, which can limit thinking and become serial flashes in the pan rather than a much more valuable source of income — one that is sustained and more predictable.

There are other benefits too: no corporate logos attached to your project; no pound of flesh to the body funding it and perhaps claiming more credit than is due; not having to adapt your ideas to suit institutional agendas; not having to adapt your language in the application to be ‘awarded’ the money (a particular bugbear) and not having to pay somebody to fill out an application form (an even bigger bugbear).

In short, my vision enables a creator to make their work freely on their own terms. As I mentioned at the top, I truly believe this is entirely possible. We can all be inspired by the fact that other creators are doing it right now. Brandon Stanton and Amanda Palmer spring to mind — two longstanding influences of mine on the indie-funding front.

And I’m getting there myself. It might help to spur you on to know that there are now few days of the month when I don’t receive *some* income from my independent membership platform, The LSP Society.

Some days it might be £1 and other days it might be £100 (many signed up on/after launch day). It feels like manna from heaven to know, that no matter how difficult things are, there will always be something coming in at some point soon.

It’s great for a creator’s psyche and I’m concerned that the path of institutional funding can actually be damaging for a creator’s psyche.

There will be people conflicted by this conversation and I also know that pots of funding do suit certain projects but I keep plugging away at this ethos. After all, if people were interested in a topic ‘back in the day’, they wouldn’t have hesitated to buy a magazine from the newsagent. In fact they would have looked forward to it! So why not now?

Well, I believe that people can and will support projects now. They just need to be shown how and many will be delighted to do so at the drop of a hat.

One final thought: if choosing this path, creators must commit wholeheartedly with passion, belief and conviction. I’ve seen people gamble weeks (and small fortunes) filling out an application form without knowing what the outcome will be.

So why not consider redirecting more of those energies on a mechanism that can sustain you every day for years to come and on your terms? It’s much less risky and the results are often immediate.

Food for thought I hope, as well as food on the table.

Keep on keepin’ on,

Jack Lowe

Creator of The Lifeboat Station Project

For Grandad

In between missions on The Lifeboat Station Project, I’ve really enjoyed fulfilling a couple of longstanding arrangements — the making of two portraits.

This one is about two brothers, Danny and Ben Hughes…


I’ve known Danny for a few years – ever since he co-created Unit 44 Gallery right here in Newcastle. Therefore, it was a pleasure to meet his brother Ben for the first time.

Danny and Ben Hughes with Jack Lowe

Danny Hughes, Jack Lowe and Ben Hughes with the freshly-made portrait on glass

Sadly, their Grandad is showing the early signs of Alzheimer’s Disease. They’ve decided to raise money for the Alzheimer’s Society by doing one big thing that they really hope their Grandad will remember – trekking up Mount Kilimanjaro.

Even if he doesn’t remember, they’re proud to be raising money for others like him.

In the process, they’re launching a charity called Grandad and the portrait we made together is a part of that launch.


Danny and Ben Hughes for Grandad

Danny and Ben Hughes, Steel Rigg, Northumberland, Monday 23rd November 2015, 12×10 inch Ambrotype by Jack Lowe

If you’d like to help Danny and Ben on their way, check out their JustGiving page.


Jack Lowe by Ben Hughes

Photograph by Ben Hughes

Shipshape

Happy New Year, one and all! I trust that you’ve had a peaceful and enjoyable festive break?

At the start of 2015, after a long time in the planning, I find myself at a crux in my life: In just 10 days, I start The Lifeboat Station Project.

I’m excited and terrified in equal measures…

The Lifeboat Station Project

As many of you will already know, particularly those who follow my Instagram feed, The Lifeboat Station Project has been a fair while in the thinking and planning.

The main reason, you see, is that my mission ahead is not as straight forward as it could be.

The Lifeboat Station Project by Jack Lowe

In the modern era, I could quite easily have grabbed a digital camera, captured the images on a cluster of memory cards and then sat in front of a computer for weeks prettying them all up.

However, you’ll also know by now that I’m not making this extraordinary body of work like that at all. I’m making the photographs on 10×12″ glass, just as the Victorians used to.

So, I’ve had to take great care in many ways — from liaising with the RNLI to ensure that they’re happy to receive Neena at every station to working out methods of safely transporting so much glass whilst on…

View original post 540 more words

Then I must make your portrait…

I told this story a few days ago on my favourite social medium, Instagram.

It received a great response, so I thought I’d tell it here too:

I’ve been working a lot on the finer details of my wet plating technique lately.

I had a beautiful afternoon tinkering on Sunday, testing my tweaks and refinements on 12×10 inch glass plates as I move ever-closer to starting The Lifeboat Station Project.

My friend and neighbour, Carole, came wandering round the corner, shopping bags in hand.

She’s very loving and enthusiastic, is Carole.

“Look at you!” she said, “…in your apron, creating wonderful things.”

“Ah, thank you, Carole. Anyway, how are you?”

She replied, “My brain tumour’s back. I’m dying now. I can feel it. It’s time for me to go.”

Obviously, that took me aback. I gave Carole a kiss and a hug and I could only think to say one thing:

“Then I must make your portrait.”

She told me she would adore that. So that’s what we did.

It was a beautiful moment and the kind that seems to keep happening in and around this process.

It engages people and that’s what I love about it. And that’s what I also love about photography…


12x10 inch Ambrotype of Carole, Newcastle upon Tyne, 23rd November 2014

12×10 inch Ambrotype of Carole, Newcastle upon Tyne, 23rd November 2014


Sunday 15th November 2015

I’m so sad to hear that Carole died in the night, almost a year since we shared this precious moment together.

Unfortunately, the photograph above is the only record of this plate as it was irreparably damaged whilst being washed afterwards — a photograph that turned out to be as ephemeral as life itself.

Even though we didn’t see each other so often, I’ll miss our colourful neighbour very much.

She was a truly special person, a character who really brought something to the party and enhanced the world for all who knew her…