I will not chase the cat.

I was surprised to hear some kind words from a new client this morning, specifically citing an ad campaign I shot back in 2002.

It got my cogs turning…

I haven’t looked at the images for years and, I must confess, I was flattered that he’d even remembered them for so long.

The series was for Battersea Dogs Home — a campaign that, like several others, was simply on the back of mailing ‘Finn‘ to a couple of thousand London creatives.

Claydon Healey Jones Mason, Battersea Dogs Home ad campaign, photography by Jack Lowe

Ringy: “I will not chase the cat.”

At the time, I became slightly pigeon-holed (or dog-kenneled?) as a dog photographer.

I didn’t mind one jot — I still love taking photographs of dogs now. They intrigue me but, believe it or not, I’m not really a dog-lover.

We owned a lurcher once. It didn’t go entirely well…but that’s another story.

Anyway, the images have come up in conversation a few times lately. So, I thought it was about time I took another look, if only for the fond memories.

The campaign was even featured in Lürzer’s Archive (No. 3/02), a roundup of the best ad campaigns from around the globe — a proud moment for a young snapper…

Claydon Healey Jones Mason, Battersea Dogs Home ad campaign, photography by Jack Lowe

Molly: “I was lost. Now I’m found.”

Claydon Healey Jones Mason, Battersea Dogs Home ad campaign, photography by Jack Lowe

Wilmur: “I’m a pussycat.”

Claydon Healey Jones Mason, Battersea Dogs Home ad campaign, photography by Jack Lowe

Cane: “Some of my best friends are postmen.”

Claydon Healey Jones Mason, Battersea Dogs Home ad campaign, photography by Jack Lowe

The series was featured in Lürzer’s Archive No. 3/02

Agency: Claydon Heeley Jones Mason (now TBCH) / Art Direction: Simon Hazelhurst

UPDATE: These photographs are now included in a Print Collection dedicated to our canine friends. You can browse and purchase the images by clicking here.

7 Days to Go…

Jack Lowe running for the RNLIIt’s just seven days to go until my second Great North Run.

With 56,000 entrants, it’s now the largest mass-participation event in the UK as well as the world’s largest half marathon.

Fundraising for the Royal National Lifeboat Institution is a really important part of the event for me (see my last post for some reasons why).

After raising £1652 for the RNLI on last year’s run, this year I hope to raise over £2000 for my local crew at Tynemouth Lifeboat Station — a busy station protecting the North Sea coast.

To reach that target I could really do with your help. As well as supporting me through my JustGiving page, I’ve also created a new way to donate…

For every print purchased from my Sea Collection, £25 will be donated to the Tynemouth Lifeboat  Station (£25 will pay for a week’s training for a lifeboat crew member).

So, not only will you have acquired a beautiful signed and numbered print but you will also be helping to save lives at sea.

Tynemouth 2, Photography by Jack Lowe

Buy a print from the Sea Collection and £25 will be donated to the Tynemouth Lifeboat Station…

This is a permanent feature of the Sea Collection, not just limited to my Great North Run fundraising efforts.

If you’d like to help me support the RNLI, please do have a look through the Sea Collection or visit my JustGiving page…

Lust for Lifeboats

I love boats. However, I particularly love Lifeboats.

As to why, it’s quite simple…

I love any environment that is well-designed for the purpose in hand, with everything in its place and nothing more.

Boats tend to epitomise that for me but Lifeboats do it with aplomb.

The Severn Class Tynemouth Lifeboat, RNLB Spirit of Northumberland, is a mighty-fine example and one that many were able to enjoy on Lifeboat Day yesterday…

Tynemouth Lifeboat, RNLB Spirit of Northumberland

Instruments

Tynemouth Lifeboat, RNLB Spirit of Northumberland

Deck Hatch — observe neatly aligned screw heads and locks!

Tynemouth Lifeboat, RNLB Spirit of Northumberland

Engine Room — one of two MTU M94 series 2000 V10 marine diesel engines producing 1507hp (1124kW) at 1500rpm…apparently.

Tynemouth Lifeboat, RNLB Spirit of Northumberland

Immaculate bodywork and bolts (neatly aligned hinge screw heads too!)…

Tynemouth Lifeboat, RNLB Spirit of Northumberland

Crowds gather through the warehouse door on Lifeboat Day…

Tynemouth Lifeboat, RNLB Spirit of Northumberland

A gunwale with a few stories to tell…

Tynemouth Lifeboat Station

Waterproofs (no humans present)…

When I was a young boy of eight, I always wanted to be a Lifeboatman but boring adults used to remind me that I wouldn’t be able to earn a living as a volunteer.

Every once in a while, I still daydream of being a Lifeboatman.

Speaking to crew members yesterday, it appears I still have time yet. Firstly, however, I just need to move to within eight minutes of the Lifeboat Station. Time for a family meeting…

Tynemouth Lifeboat, RNLB Spirit of Northumberland

Living the dream…

If you’d like to support me and the RNLI on the Great North Run 2013, please visit my JustGiving page. Your donations, no matter how modest, will be greatly appreciated.