I will not chase the cat.

I was surprised to hear some kind words from a new client this morning, specifically citing an ad campaign I shot back in 2002.

It got my cogs turning…

I haven’t looked at the images for years and, I must confess, I was flattered that he’d even remembered them for so long.

The series was for Battersea Dogs Home — a campaign that, like several others, was simply on the back of mailing ‘Finn‘ to a couple of thousand London creatives.

Claydon Healey Jones Mason, Battersea Dogs Home ad campaign, photography by Jack Lowe

Ringy: “I will not chase the cat.”

At the time, I became slightly pigeon-holed (or dog-kenneled?) as a dog photographer.

I didn’t mind one jot — I still love taking photographs of dogs now. They intrigue me but, believe it or not, I’m not really a dog-lover.

We owned a lurcher once. It didn’t go entirely well…but that’s another story.

Anyway, the images have come up in conversation a few times lately. So, I thought it was about time I took another look, if only for the fond memories.

The campaign was even featured in Lürzer’s Archive (No. 3/02), a roundup of the best ad campaigns from around the globe — a proud moment for a young snapper…

Claydon Healey Jones Mason, Battersea Dogs Home ad campaign, photography by Jack Lowe

Molly: “I was lost. Now I’m found.”

Claydon Healey Jones Mason, Battersea Dogs Home ad campaign, photography by Jack Lowe

Wilmur: “I’m a pussycat.”

Claydon Healey Jones Mason, Battersea Dogs Home ad campaign, photography by Jack Lowe

Cane: “Some of my best friends are postmen.”

Claydon Healey Jones Mason, Battersea Dogs Home ad campaign, photography by Jack Lowe

The series was featured in Lürzer’s Archive No. 3/02

Agency: Claydon Heeley Jones Mason (now TBCH) / Art Direction: Simon Hazelhurst

UPDATE: These photographs are now included in a Print Collection dedicated to our canine friends. You can browse and purchase the images by clicking here.

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